会展企业对人才评鉴标准实证研究.docVIP

继续教育学院 经管类本科毕业论文 论 文 题 目 学 生 姓 名 班级 / 学号 / 专 业 论文起止日期 2008年8月1日~2008年12月31日 指导教师 杨顺勇 2008年8月制 会展企业对人才评鉴标准实证研究 摘要：本文阐述了会展人才概况和存在的主要问题，着重对会展人才才能进行了分析；并提出评鉴和培养的策略和建议。论文的第一部分是对会展行业以及人才需求的背景、现状、趋势的概述，阐述了会展人才评鉴研究的意义和客观必然性；第二部分是对会展人才才能的研究，分析了不同才能素质在不同会展从业岗位的需求，以及造成会展人才区别的门槛才能和差异才能；第四部分是对会展业人才评鉴方式的研究，从不同的从业角度将人才分为：核心、辅助、支持三个类型；第四部分提出会展人才培养的研究，分别对三类人才提出了不同的培养模式建议。 关键词： 会展企业；才能；评鉴与培养  The Green Marketing Strategy of China’s Textile and Clothing Enterprises Abstract: This paper introduces the concept of green marketing to China’s textile and clothing enterprises, expounds the general situation and the main problems of the green marketing in China’s textile and clothing enterprises, and brings up the relevant strategies and suggestions. The first part of the paper outlines the theory of green marketing. It expounds its formation, the development of its theory, its concept, and the differences between green marketing and traditional marketing. The second part analyses the general situation of the green marketing in China’s textile and clothing enterprises. It expounds its background, present situation and necessity. The third part points out the main problems of the green marketing in China’s textile and clothing enterprises from six aspects. The forth part brings up the green marketing strategies of China’s textile and clothing enterprises from the aspect of 4P. The fifth part points out several suggestions to enhance the green marketing of China’s textile and clothing enterprises. The last part analyzes a clothing enterprise about its successful experience in the green marketing. Key words: textile and clothing enterprises; green marketing; green strategy目 录 引言……………………………………………………………………………………1 一、研究背景…………………………………………………………………………2 （一）研究的目的………………………………………………………………2 （二）研究的意义………………………………………………………………2