国际旅游业市场更新.（ppt22）.pptVIP

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国际旅游业市场更新.（ppt22）.ppt

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国际旅游业市场更新.（ppt22）

Montana’s International Tourism Market UpdatePacific Rim Market (Taiwan, Hong Kong, China, Japan) 2002 Governor’s Conference on Tourism Recreation April 18, 2002 West Yellowstone, Montana Mei Mei Wang State of Montana-Asia Pacific Trade Office Tel: 886-2-2723-1762 Fax: 886-2-2723-1763 Email: mei@ Why the Asian Market? Total Population 1.43 Billion Total Outbound 55.9 Million Total Long-Haul 13.7 Million Total USA Arrival 4.8 Million FASTEST GROWING WORLD ECONOMIES Asia is Business Enjoy – Shop Spend Take Longer Holidays Travel Shoulder Season Increased Tourism Revenue Increased Job Growth Asia – A Bright Future According to IATA (International Air Transport Association), the Asia market will have the biggest share of global international passenger traffic in the world by the year 2010 – 50% as compared with 26% in 1985. Asian Market Segments Taiwan Office Ladies, Group Travelers, FIT, Students and Special Theme Tour Japan Silver Market, Single Women Market, Mother and Daughter Trips, Business Market Asian Market Analysis Purpose of Trip (multiple response) Market Analysis - China N/A Why? The Barriers: ADS (Authorized Destination Status) Visa / Official Business Excuses Inbound Outbound Quota Policy Impacts After 911 Attacks-1 95% of group cancellation to Eastern US bound and 75% of group cancellation to Western US bound in one month after 911. Drop 60-80% for prepaid tours to the US at 4th quarter in 2001, but should start to rebound at 2nd quarter in 2002. Almost zero visit to Mid-East area. Impacts After 911 Attacks-2 Both short haul and long haul tour products reduced travel days of package and simplified the content to cut the retail selling prices. Domestic travel continued to grow and provide more choices to consumers. Consumer spending is more conservative, while young generations’s spending was not affected that much. Impacts After 911 Attacks-3 Young female workers and the middle-age (between 45 and 59) will le