外国精品PPT之creative_brief_workshop.pptVIP

confidential ? i-level group Brief guide to Briefs So give me some guiding principles Clarity? Fishing analogy Some rules How to write one well The Apple Creative Brief Challenge Your task Now go and practice… Keep yourself healthy. Keep your community healthy. Two different ideas. This may be the truth that we are trying to advertise. But here it is just fact. This tells me what the campaign is already. Ahem. Crème egg. Ahem. See. Good and bad. Derivative ideas pigeon hole creative thinking into pre-existing campaigns. Hard to break them out of that. Fruit based demons. Ace. See, even in