我国企业电子商务经营战略的探析-论文.docVIP

我国企业电子商务经营战略的探析-论文 目 录 ?需要完整论文的请联系 摘? 要·············································································································3 ? 关键词·············································································································3 ? 第一章? 目前我国电子商务存在的问题及其对企业的影响 1.1 我国电子商务存在的问题·············································································4 1.2 电子商务对企业经营环境的响·······································································5 1.3 电子商务对市场模式的影响··········································································5 1.4 电子商务对企业内部组织结构的影响·····························································5 ? 第一章? 电子商务下企业两种经营战略的概念及各自的优缺点 2.1专业化经营战略···························································································7 2.1.1专业化经营战略的优势···········································································7 2.1.2专业化经营战略的劣势···········································································8 ? 2.2多元化经营战略···························································································8 2.2.1多元化经营战略的优势···········································································8 2.2.2多元化经营战略的劣势···········································································9 ? 第三章? 专业化与多元化战略的比较 3.1 “一心一意”专业化战略···········································································10 3.2 “三心二意”多元化战略···········································································10 3.3? 企业选择经营战略的基本原则····································································11 3.4? 企业实行多元化战略失败的案例································································11 ? 第四章? 遵循电子商务市场规律，调整和完善经营战略 4.1? 企业应理性选择经营战略··········································································13 4.2? 专业化经营是电子商务发展的现实需要? 结 论致 谢··································16????? 25 ????? 电子商务是综合运用信息技术、以提高贸易伙伴间商业运作效率为目标，将一切交易全过程中的电子方式实现，在商业的整个运作过程中实现交易无纸化、直接化。电子商务可以使贸易环节中各个商家和厂家更紧密地联系，更快地满足需求，在全球范围内选择贸易伙伴，以最小的投入获得最大的利润。企业的电子商务生产经营活动首先必须从宏观上