课件1∶信函格式.pptVIP

Preface 前 言 Preface前言 1、外贸英语函电的定义 2、学习目的 3、外贸函电与一般社交函电有何不同 4.Business Letter-writing 5.The Layout of Business Letter 1、外贸函电的定义 所谓外贸函电就是指在对外贸易中所使用的信件、电报、电传和传真。 English business correspondence refers to letters，telegrams，telexes，faxes and E-mails. It includes foreign trade and domestic trade of course. 2、学习目的 本门课程的设立就是要教会同学们运用最简练而又最新颖的表达法来撰写和阅读一封标准的外贸函电。 The purpose of this course is to help you learn how to write good business letters, cables, telexes and faxes by using up-to-date expressions in the simplest possible language. 3、外贸函电的特点 外贸函电有其独特的语言风格和用语 外贸函电充满了贸易术语、缩略语和缩写词 外贸函电的内容与外贸业务实践密切相关 We are in the market for silk blouses and should be pleased if you kindly quote us your keenest prices for the goods listed below: 十分客套、一本正经、行文不紧不慢 正式、礼貌、克制 Our company wants to buy some … Tell us your prices 贸易术语 Inquiry 询价 quote 报价 offer 报盘 Firm offer 实盘 non-firm offer 虚盘 Counter-offer 还盘 claim 索赔 缩略语 L/C信用证 十三种贸易术语 缩写词 ASAP PP YL11/11RVD 课前预习、课后温习， 只有这样才能达到熟能生巧； 只有不断练习，才能达到运用自如的境地。 Principles of Good Communication 1、Business letter-writing is an essential part of business. 2、The letter is often an evidence of an arrangement or a contract, and must therefore be written with care. 3、The aim of a letter is to secure the interest of the reader and his/her cooperation 4、The motto in business letter-writing is: remember the 7C’s 4.Business Letter-writing （1）Consideration （2）Courtesy （3）Clarity （4）Conciseness （5）Concreteness （6）Correctness （7）Completeness * *