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【威朋】2016 亚太地区移动程序化广告数据与趋势报告
Release Date: March 1, 2017
0
Executive Summary
This report reveals the mobile users’ behavior differences between away and in home regions, as well as the latest
programmatic advertising market trends across Asia-Pacific. Recommendations are provided for expanding the
business through cross-border marketing.
Key findings:
Ads CTR in traveling destinations American Express received 260%
has averagely 25% higher than increase in number of overseas
home regions transaction and 500% increase in
transaction revenue
China and Hong Kong tourists are Greater China has lower eCPM
highly-connected with mobile among Asia-Pacific
while Taiwan tourists are active
after 9 p.m.
Executive Summary
This report reveals the mobile users’ behavior differences between away and in home regions, as well as the latest
programmatic advertising market trends across Asia-Pacific. Recommendations are provided for expanding the
business through cross-border marketing.
Recommendations:
Adopt mobile channel to Utilize the data to approach the
communicate with the tourists as tourists with right message at the
it is the STRONG and PERSONAL right place and right time
touchpoint
Provide the seamless ad
experience throughout the tourists’
ENTIRE travel journey
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