体验经济与体验营销外文文献中英文翻译.doc

外文文献翻译 原文 The research of experience economy and experience marketing Author: Gupta Samy Abstract The human has experienced the natural agricultural economy,standardization of the industrial economy, and to enter into thepersonalized service economy. But along with the transfer of the peoplein different economic concerns, the concept of marketing and strategy isalso rising. In the 1970 s American writer Alvin Toffler presented thetrend of "experience economy". And that marketing under the experienceeconomy will experience great changes. Experience marketing through toSee, to Hear, Use, participation, fully stimulate consumer and sensory,emotional, Think, Action, Association. Such as perceptual and rationalfactors, redefine. Design a way of thinking about marketing methods. Compiled at home and abroad in recent years, the study of the experienceeconomy and experience marketing, and puts forward the possibledirections in future research. Key words: Experience economy, Innovation, Experience marketing,Literature review 1 Introduction In the early 1970 s, the academic circle has been experience industry (experiential industry) concept. American writer Alvin Toffler in the"future shock" referred to in the future people will be most willing to paya salary to buy better experience -- this is the so-called experienceindustry. Norris is referred to as early as 1941. The effect of product is notthe product itself, but that it provides the experience of consumers. In1982, Elizabeth reiterated in the process of using the products, customersare not only focus on the features of the product, they also desire foremotional satisfaction. In the next few decades, different disciplines arethe problems associated with the experience economy and marketingdiscussed fully. 2 The definition and classification of the experience marketingAlthough the academic circles have put forward the concept ofexperience economy, but the experience economy and experiencemarketing real attention is at the