Coolpad Dawn billion mark（宇龙酷派勇闯百亿大关）.docVIP

Coolpad Dawn billion mark（宇龙酷派勇闯百亿大关） In October 12, 2010, China Mobile Coolpad jointly held a flagship conference great in strength and impetus, more than 500 dealers gather in Beijing to join cool, it bodes cool great in strength and impetus, the leadership position in the mobile phone arena has become increasingly prominent in the. At the same time, the general manager of Indias largest telecom operator TATA Vineet all the way from India to Shenzhen, signed a strategic cooperation agreement with the cool, cool will open in the India market fist. In 2010, Coolpad plan sales is 6 billion yuan, Coolpad executive vice president Li Wang told reporters Chinese business, now it seems this goal should be no problem. Today, a more challenging goal was put forward, that is in three years to achieve sales of over ten billion yuan Coolpad, become the top three industries. Overcome short board The core of our strategy is to unite with all the forces that can unite and maximize the value chain, and the company calls it the compound channel . China business: at present, the Coolpad billion sales target, and to achieve sales of domestic brands, the first three industries, how to achieve this goal? What do you think the company needs to improve most at the moment? Li Wang: from our companys own view, there are two biggest problems: first, the construction of the brand is not enough; two is open channels, but also need to make great efforts to build. Brand building is a systematic project, not simply advertising, the brand is the foundation of the product. With products, good marketing to support sales. In order to achieve reasonable advertising input, there are a lot of skills and strategies, including good retail management, good contact with consumers (contact points include hard contact points and soft contact points. The so-called hard contact point is through the promotion of personnel to achieve the transaction; and soft contact point is through advertising, public relation