电信行业电子渠道建设经验分享-Oracle.PDFVIP

电信行业电子渠道建设经验分享 姚辉 甲骨文大中华区大客户部，电信行业首席咨询顾问 1 Connected Experience 电信运营商应该向领先的电子商务零售商借鉴相关最佳实践，这些最佳实践的核心就是给客户接 触提供全新的个性化、跨渠道的方式。 （CSPs should adopt best practices of leading ecommerce retailers. Chief among these is a personalized, cross-channel 1 approach to customer interactions. ） 1 Source Analysys Mason, Cross-channel marketing and sales provides a uniform, personalized buying experience, 2011