国际企业管理5.pptVIP

International Business 7e by Charles W.L. Hill Chapter 12 The Strategy of International Business Preview Assignment (G04) P281,Managedment Focus: 宝洁的战略演变 从宝洁初次进入国外市场直到20世纪90年代初期，它寻求的是什么战略？ 为什么这种战略在20世纪90年代变得不那么可行？ 宝洁现在更倾向于实施什么战略？这种战略有何益处？有何潜在风险？ globalEDGETM:假设联想公司作为一家制造与销售笔记本电脑的公司，高层管理部门决定抓住东欧的国际扩张机会。为了取得规模经济效益，管理部门瞄准了地区调试最少的战略。针对你所选择的一个东欧国家，写一份执行纲要，重点说明在那里标准化根本就行不通，而对本土条件的适应则十分关键。 Learning objectives Explain the concept of strategy. Understand how firms can profit from expanding globally. Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice. Be familiar with different strategies for competing globally and their pros and cons. Introduction What actions can managers take to compete more effectively as an international business? How can firms increase profits through international expansion? What international strategy should firms pursue? Strategy And The Firm A firm’s strategy refers to the actions that managers take to attain the goals of the firm Profitability(盈利能力） can be defined as the rate of return the firm makes on its invested capital Profit growth(利润增长率） is the percentage increase in net profits over time Expanding internationally can boost profitability and profit growth Strategy And The Firm Figure 12.1: Determinants of Enterprise Value Value Creation The value created by a firm is measured by the difference between V (the price that the firm can charge for that product given competitive pressures) and C (the costs of producing that product) The higher the value customers place on a firm’s products, the higher the price the firm can charge for those products, and the greater the profitability of the firm Porter’s comments What is Southwest’s core competences? Its key success factors? The correct answer is that everything matters. Southwest ‘s strategy involves a whole system of activities, not a collection of parts. Its competitive advantage comes from the way its activities fit and rei