[法律资料]仙女湖风景名胜区论文：仙女湖风景名胜区发展战略研究.doc

仙女湖风景名胜区论文：仙女湖风景名胜区发展战略研究 【中文摘要】随着中国经济快速发展,中国入境旅游、出境旅游、国内旅游三大旅游市场将保持持续增长态势。作为新余市旅游市场的龙头景区——仙女湖风景名胜区,经过十余年的经营发展,已经取得了长足的进步。但就其发展速度和游客接待总量而言,与新余市的经济总量相比,其所占的份额仍然很小；新余的旅游业尚未形成一个比较成熟、具有较高经济贡献率的产业。本论文旨在通过对仙女湖风景名胜区的市场情况、景区资源的分析,综合运用战略管理的各种工具和方法,并辅之数理统计、社会调查的方法,对旅游市场的竞争环境和营销战略进行科学分析和进一步研究,探讨景区在未来发展过程中应如何把握机遇,发挥自身优势,在激烈的市场中站稳脚跟并得以持续发展下去,并根据景区所面临的具体情况,有针对地为仙女湖风景名胜区提出较具战略性的旅游发展规划及其实施措施。 【英文摘要】With the rapid development of Chinese economy, three tourism markets, the inbound tourism market, outbound tourism market and domestic tourism market, will keep increasing.As the leading scenic spot of Xinyu tourism, Fairylake Scenic Area has obtained obvious achievement after more than a decade of development. However, compared with Xinyu抯 total economic volume, the output of Fairylake tourism economy is rather small. Fairylake has not reformed a riper industry, which can make more contribution for the economy. With the purpose of analyzing the competitive environment and marketing strategy, My paper has made the analysis of the market of Fairylake Scenic Area and the advantage of Fairylake resources, adopted all kinds of methods of strategic management, and made the use of mathematical statistics and social investigation.According to the concrete condition of Fairylake Scenic Area, My paper has put forward to the strategic development plan for Fairylake, made the strategic implementation and control measures. How can the fairylake grasp those opportunities, make full use its advantage, and overcome the obstacles to make greater progress in itself are the things that this paper care about 【关键词】仙女湖风景名胜区 战略发展规划 核心竞争力 【英文关键词】The fairylake Scenic Area strategic development plan core Competitiveness 【目录】仙女湖风景名胜区发展战略研究 摘要 3-4 ABSTRACT 4 第1章 导论 7-15 1.1 论文研究的背景及意义 7-8 1.2 国内外研究现状与文献综述 8-9 1.3 旅游发展相关理论 9-13 1.3.1 区位理论 9-10 1.3.2 竞争力理论 10-11 1.3.3 旅游地生命周期理论 11-13 1.4 论文主要内容 13 1.5 研究思路和方法 13-14 1.6 论文研究的创新与不足 14-15 第2章 仙女湖风景区现状与发展动向 15-19 2.1 基本情况 15-16 2.2 旅游市场发展状况及其特点 16-18 2.3 景区