IT企业市场调研报告Key Findings Users Opinions and Behavior toward Social Commerce.pptxVIP

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IT企业市场调研报告Key Findings Users Opinions and Behavior toward Social Commerce.pptx

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IT企业市场调研报告Key Findings Users Opinions and Behavior toward Social Commerce

Key FindingsUsers Opinions and Behavior toward Social Commercein Thailand – November 2010Defining Social Commerce:“Social commerce is the use of social media in the context of e-commerce” - Wikipedia“The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience..” - Altimeter Group, Rise of Social Commerce Conferece“The social graph has the power to redefine the shopping experience allowing companies to anticipate, personalize and energize the shopping experience in new ways” - Lora Cecere, Author of “Supply Chain Shaman”Background : What is Social Commerce?the use of social media in the context of e-commerceUser RatingReviewsUser Recommendations and ReferralsSocial Shopping (sharing the act of online shopping together)User Forums and CommunitiesSMO : Social Media Optimization (for e-commerce)Social Applications and Social Ads linked to e-commerce. Think Ecommerce sites: E, Yopi, Siamphone, Gmember?Product Review sites with social media tools: Oknation, Moohin, Thaiware, Lisaguru,Confidential Proprietary - Copyright ? 2010 Effective MeasureE-commerce sites with social media tools:GSEYopi.co.thConfidential Proprietary - Copyright ? 2010 Effective MeasureReview sites with social Media tools:MOTLConfidential Proprietary - Copyright ? 2010 Effective MeasureWebsite AnalysisOver 3000 Sample surveys were completed from the following websites:The research project sample size came from a diverse range of content, which assures for a more representative sample of internet population in the market.Please note that Effective Measure Survey served to around 1 in every 10 visitors who have visited the sites at least 2 pages. They do not receive the survey invitation more than once.Confidential Proprietary - Copyright ? 2010 Effective MeasureDemographic and Response SummaryGenderMale60.34%Female39.66%Monthly Household Income ($US)$0 - $50026.95%$501 - $1,00015.97%$1,001 - $1,50013.62%$1,501 - $2,0004.54%$2,001 - $3,0005.25%$3,001