国外 加盟 门店 销售 理念 整体 厨房 橱柜.ppt

IXINA China Commercial Concept IXINA 中国商业理念 IXINA Concept in China Italian design 意大利设计 German quality 德国品质 A wide and deep choice of products 宽广且深入的产品选择 A complete solution for the customer : furniture, appliances, sanitary, fitting… 给予顾客完美的解决方案：橱柜，电器，水槽和水龙头，安装等… Partnership with international brands 与国际品牌的合作 The best prices (price/quality ratio) 最优惠的价格（性价比） IXINA Concept in ChinaIXINA在中国的理念 Customer empathy / Strong listening of customer needs / Professional advice 与顾客的换位思考/强有力的倾听顾客需求, 专业的建议 Strong commercial methodology : conclusion in one shot 强势的商业方法：一次性销售 Certified designer specialized in kitchen 橱柜领域的资深设计师 Fitter trained by the factory / Specialized in fitting kitchen 安装人员由厂家培训/精通橱柜安装 Monthly communication on promotion 月度促销推广 The use of telemarketing to expand our target market 使用电话营销扩张目标市场 IXINA Concept in ChinaIXINA中国理念 Free design and offer 免费设计和报价 Short delivery time 交货时间短 Design and offer made with professional software 专业软件提供设计和报价 A strong customer service : replacement of every damaged products, guarantee of the fitting, respect of the delivery time… 强势的客户服务：替换每一件破损产品，保证安装质量，尊重交货时间 The same quality of service in all our store 所有店面统一的服务质量 Targeted customer目标顾客 25 to 55 years old 25岁到55岁年龄段 Household income of RMB 8,000/month and up 家庭月收入在8000元人民币以上 Singles and couples 单身和已婚家庭 IXINA SalesmenIXINA销售员 We call our salesmen “designer” 我们称我们的销售员为“设计师” They manage sales / design / after sales service 他们管理销售/设计/售后服务 They are working in the store or at the customer’s home 他们在店内工作或者在顾客家里工作 Our designer are specialized in kitchen field 我们的设计师擅长于橱柜领域 IXINA Salesmen ProfileIXINA销售员的职业特征 Strong sales skills 强势的销售技巧 Organization skills 组织技巧 The ability to learn design and products 有学习设计和产品知识的能力 The ability to use software 有使用软件的能力 IXINA Salesmen :IXINA销售员 The recruitment process招聘过程 Personality and individual skills are more important than the diploma 性格和个人技巧比文凭重要 The interview : to evaluate the c