[经济学]国际市场营销课件第九章 国际市场销售渠道策略.pptVIP

Chapter 9 International Marketing Channel Strategy 国际市场渠道策略 Reference information Cateora. P.R and J.L. Graham, International marketing, Irwin Megraw-Hill, Chapter 14 International distribution system Xue qiu-zhi , International marketing management, Fudan University Press, Chapter 9 Happer W. Boyd, Jr., Marketing Management, Published by Dongbei Financial and economic university press, chapter 14 Distribution Decisions Emphasis and Difficulties Emphasis: the sales channel of international market; the essential knowledge of the design for the sales channel; the classification, choice and ma