[英语学习]Unit2 Establish business relation.pptVIP

Chapter 2 To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. No customers, no business. Specimen Letter 1 Language Points Language Points 得知贵公司行名和地址要感谢您瑞士驻北京大使馆商务参赞处。 Language Points Language Points We have been for many years in the chemical line. Language Points Language Points 我们总是在平等互利的基础上同全球商人做生意。 Analyzing the Letter Paragraph One: identifying the reference. Paragraph Two: expressing the main purpose of the letter. Paragraph Three: making a self-introduction Paragraph Four: explaining the trade policy in brief. Paragraph Five: giving the recipient an incentive to reply. Comments: This letter is brief and to the point. It says enough to interest the recipient and encourage a prompt reply. More detailed negotiations will follow. Chinese version of the letter 敬启者： 得知贵公司行名和地址我们要感激英国驻北京大使馆商务参赞处，他们告知我们你公司拟购买牛仔裤。 借此机会致信你方寄希望与贵公司建立业务关系。 我公司是国营公司，从事服装的进出口业务。为使你们对我们的业务范围有所了解，随函附上目前有关你方所询购商品的我方出口价格表一份。 我们的贸易政策是在平等互利互通有无的基础上同各国做生意。希望通过共同努力，既促进贸易又增进友谊。 期待早日收到你方的询盘。 谨上， Self-introduction letter-writing state the reasons of your letter state your purpose of your letter make a brief self-introduction give the recipient an incentive to reply Specimen Letter 2 Dear Sirs, Your letter of March 5 addressed to our Dalian Branch Office has been passed on to us for attention and reply, as the captioned goods come within the range of our business activities. We regret to inform you, however, that this particular line has already been agent for Messrs. Lee Co., 18 Broad Street, Los Angeles, U.S.A.. Therefore, we are not in a position to offer you but would rather recommend that you approach them for your requirements direct. Should any other items be of interest to you, please let us know and we shall be pleased to