[计算机]InMobi_Network_Research_NorthAmerica_Q2_2011.pdfVIP

A GLOBAL VIEW OF MOBILE ADVERTISING: North America Regional Summary Q2 2011 InMobi Mobile Insights - Network Data Release date: July 13, 2011 ABOUT THE RESEARCH Project Background After launching in 2007 in Asia, InMobi quickly grew to become the worlds largest independent mobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market. Research Objectives We have three goals with this research: 1.  Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world. 2.  Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area. 3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Beginning July 2011, InMobi is moving towards Contact Information quarterly data views which will highlight broader /research industry trends and provide an overview of the research@ global mobile advertising market. Twitter: @inmobi