[法语学习]International marketing 2004 ohno.pptVIP

Background Company CSA FSA Economic Environment Market Growth Competitive Intensity Foreign competitor We have five competitors from foreign market which are: 2. New entrant There are some local products that have the potential to go to Australia which are: Exotic food MaeNumngurn Sweet chilly sauce 3. Substitutes This sauce has a very high competitiveness which are: Regulatory Environment Future plan 2008:Expansion to all areas in Australia Marketing MixProduct Sweet chilly sauce Product Positioning Price Personal selling Direct mail Direct mail 1. obj: can induce to target market directly Now e-commerce and internet are necessary in global effect. Especially, Australia is one of the fastest growing in interactive media that is known as the WWW. When customers access our home page, it will show the company name, logo, and our product line. Customers can access to our company directly and request some information as well. It is the useful way to promote our product. Cash Discount Use 2/10, net 45 to motivate agent to stock our product, inducing them to carry higher levels of inventory. Longer credit terms Company offer longer credit terms to Agents from 3 months to 4 months. For Consumers In-Store Promotion Supermarket Restaurant Thailand Plaza For Agents Trade Promotions Trade Fair Cash Discount Trade allowance Display allowance Longer credit term * * AGS (All Good Sauces) Co.,Ltd (SMEs company) Company Profile AGS Co., Ltd. was established in 2004 with registered capital of 15 Million Baht The companys businesses are to produce, distribute and export various kinds of sauces under Petchpuangthong brand. Our products are awarded the five stars “OTOP product” and THAILAND BRAND Our product is awarded the OTOP product, which is guaranteed to get 5 stars by government. We emphasize in using the best of raw materials and production technologies and we also use natural method in process and do not contai