[其它]我国高校双语教学探索与实践.pptVIP

我国高校双语教学探索与实践 ---举例１ A Brief Introduction of Switching Barriers 1 Definition of Switching Barriers --Whenever consumers switch service providers they incur a number of costs such as psychological, emotional, search effort (time), economic and etc. --Switching barriers represent any factor, which makes it more difficult or costly for consumers to change products or service providers. 2 Importance of Switching Barriers --Current study moves beyond satisfaction and proposes that switching barriers are important factors impacting a customer’s decision to remain with a service provider . --For those firms which have many prospective switchers as part of their customer base, it is important to understand why these customers stay and to what extent such firms can further discourage such customers. 3 Switching Barriers’ Dimensions 3.1 Interpersonal Relationships --Interpersonal relationships refer to the strength of personal bonds that develop between customers and their service employees. --Interpersonal relationships are especially important in services given the high degree of personal interaction. 自我沟通 自我沟通的定义： 自我沟通的作用： 自我沟通的方法 Management Communication Presentation 1 Lecture One Basics of Communication Two Stories： Jack and Rose Message: “Wait for me at the usual place on 8/6 in the coming year. ” “Communication Failure by the Distinguished” Albert:“Who is it?” Queen:“This is the Queen.” Albert:“Who is it?” Queen: “This is Victoria.” Albert:“Who is it?” Queen: “This is your wife.” Some People Have It That: “Communication is not difficult, we are communicating everyday, aren’t we?” “I have told him, so I have communicated with him.” “I have told them, but they failed to understand me.” “Only when I want to communicate, there will be communication.” Implication of Communication What is intended to say What is said What is heard What is interpreted What is responded Definition of Communication Commun