市场营销专业基于产业结构的市场细分.docxVIP

本科毕业设计（论文）外文中译文及原文院（系部）经济管理学院专业名称市场营销年级班级 07-3班学生姓名杨思思指导教师曹锦文曹老师2011 年 6月 13日Based on the industrial structure of market segmentationBased on the industrial structure is different from the current market segmentation market segmentation in marketing, although also includes the concept of market segmentation, but higher than the general concept of market segmentation to be wide. Enterprises in the process of developing Marketingstrategy, often based on traditional market segmentation based on market segmentation rather than on the industrial structure. This would make it difficult for enterprises find their competitive edge, not keen to seize the opportunity to quickly train a core competitiveness. ???? 1.based on the industrial structure of market segmentation ???? Traditional market segments tend to focus on the value chain of Marketing activities, is concerned that buyers identify the different needs and buying behavior. Based on the industrial structure of market segments put the buyers purchasing behavior and various combination of cost behavior, these costs include both production costs, but also serve different buyers costs; this subdivision is to examine the process of the entire value chain activities reveals the attractiveness of different market segments in the industrial structure differences. ???? Traditional market segmentation theory suggests that the market is posed by a large number of buyers, the buyer may be many ways in certain aspects, each has its different characteristics, which constitutes a demand in their respective levels, purchasing power, geographical location, buying preferences and purchasing habits, differences. The traditional goal of Marketing is the use of these features in any one or a few variables to segment the overall market and identify business target market. ???? Industrial structure, market segmentation based on product categories and industries mainly to study all of the buyer, in order to identify their structure an