市场营销专业毕业论文徐州正昌公司猪类饲料营销策划方案.docVIP

毕 业 论 文 论文题目：徐州正昌公司猪类饲料营销策划方案 作者姓名 所在系部 班级名称 指导教师 2011年6月 目录 一、正昌饲料简介-------------------------------------- 5 （一）正昌饲料概况-------------------------------------5 （二）正昌饲料目前的经营状况-------------------------- 5 二、饲料营销的含义及特点------------------------------ 6 （一）饲料营销的含义---------------------------------- 6 （二）饲料营销的特点---------------------------------- 6 三、饲料市场分析---------------------------------------6 四、正昌饲料营销的SWOT分析--------------------------- 7 （一）正昌饲料营销的优势分析---------------------------7 （二）正昌饲料营销的劣势分析-------------------------- 8 （三）正昌饲料营销的机会分析-------------------------- 8 （四）正昌饲料营销的威胁分析-------------------------- 9 五、本案饲料营销策略的目标---------------------------- 9 （一）正昌饲料目标市场定位-----------------------------9 （二）正昌饲料营销目标---------------------------------9 六、徐州正昌饲料营销策略-------------------------------10 （一）产品---------------------------------------------10 1、产品开发策略---------------------------------------10 2、树立正昌企业形象-----------------------------------10 （二）价格---------------------------------------------11 （三）渠道---------------------------------------------11 （四）促销---------------------------------------------12 七、徐州正昌饲料营销后的效果分析-----------------------12 八、徐州正昌饲料风险分析与防范-------------------------13 参考文献---------------------------------------------- 14 致谢---------------------------------------------------15 【Abstract】 By the end of 2010, according to not complete count in existing feed production enterprises in China, home to more than 11,000 annual output reached 148 million tons, feed for large-scale production enterprise of 30 national feed total yield of 40%. This also reflects from flank feed industry nearly fifteen years development fiery degree. My company as a large farming feed enterprise, already face fierce market competition, also the external market opportunity has the rare, this case from the enterprises actual conditions and industry background, this paper has made this enterprise management, SWOT analysis by 2011, marketing p