[工学]电子商务概论6.pdf

电子商务概论 电子商务概论 电子商务概论（双语） 1 电子商务概论（双语） 电子商务概论（双语） 电子商务概论（双语） 张学民博士、教授 xzhang2000@ 国贸031、032，营销031 张学民xzhang2000@ 国贸031、032，营销031 张学民xzhang2000@ Chapter 3 Chapter 3 • Selling on the Web: Revenue Models and Building a Web Presence – Revenue Models – Revenue Models in Transition – Revenue Strategy Issues – Creating an Effective Web Presence – Web Site Usability – Connecting with Customers 电子商务概论 电子商务概论 Presence Presence 3 • An organization’s presence is the public image it conveys to its stakeholders – Stakeholders of a firm include customers, suppliers, employees, stockholders, neighbors, and the general public • On the Web, presence can be much more important. Many customers and other stakeholders of aWeb business know the company only through its Web presence. 国贸031、032，营销031 张学民xzhang2000@ 国贸031、032，营销031 张学民xzhang2000@ 电子商务概论 电子商务概论 Identifying Web Presence Goals Identifying Web Presence Goals 4 • On the Web, businesses and other organizations have the luxury of building their Web sites inte