[]09国贸第六小组SALES PROMOTION.pptVIP

WELCOME TO OUR METTING--SALES PROMOTION From the six group 林翠萍、黄彩云、林萍汝 郑晓波、陈晓堉 Sales promotion 促销 它是指把企业的出口产品向客户宣传并介绍，使他们了解认识该产品，引起他们的注意力和兴趣，激发他们的购买欲望，促使他们采取购买行动，从而达到开发市场，扩大产品销路的目的。 Boss:Recently, the products are in a poor sales, and the sales is continuous decline. Todays meeting is focus on how to sell out our products to improve the companys turnover. Everybody here please offer your ideas actively，and give some counsels for the development of the company. 近段时间，产品长期处于滞销状态，销售额连续下降。今天的会议主要讨论怎样才能把我们的产品销售出去，提高我公司的营业额。请各位踊跃献言，为公司的发展出谋划策。 A:Ah, I think we should filming more commercials(广告）, publicity our products, improve the products awareness(知名度) to let more people know our products. BOSS:This way is workable and it can also stimulate the potential customers to purchase our products. And how about other people’s opinion? 可行，这样也可以发动潜在客户购买商品。其他人的意见呢？ B:I think we can give consumers some concessions(优惠).Such as some discounts,and buy three present one and so on. Because most people prefer to buy discounted products,then we could sell out the products. C：On this point ,we could also give out some coupons（优惠券） to customers，so the people who have coupons are more willing to buy our products. B:That makes sense,it is very important to raise the buying enthusiasm of consumers, besides ,we can also give some gifts to the buyers. 有道理，提高消费者的购买热情很重要，另外，我们也可以赠送一些礼物给顾客。 BOSS:We should not only attract consumers to buy, but also to seek customers actively. 我们不仅要吸引消费者前来购买，而且要主动寻找客户。 Secretary: We can send some offer and enclose the fine-detail information of the products,build the customers’ interest and step up the trade. 我们可以发一些要约，信函中附上我们的产品详细信息，引起顾客的购买兴趣，促成交易。 BOSS:So,can you introduce how to write a sales letter? The sales letter is a form of advertising.The purpose of a sales letter is to persuade the customers to buy your products now or to develop an interest in your products that will induce（诱导) them to buy later,or to keep the name of your organizatio