品牌延伸战略规划：品牌类别的个性契合度和非典型的经验估计[外文翻译].docVIP

毕业论文外文翻译 题　　目：　某企业品牌延伸的风险及规避对策　　　　　　　　　　　　　　　　　　　　　　　　 一、外文原文 标题：Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality 原文：Brand extensions—the use of an existing brand name on a new product in a new category to benefit from the existing brand name’s awareness and associations-leverage, the investments a company makes in its existing brand names and hedge against the risk of new product failures. The popularity of this strategy is due to the belief that it leads to higher consumer trial than the use of a new brand name because of the awa