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Strategic Market Management Global Perspectives;Chapter Seven;“All men can see the tactics whereby I conquer, but what none can see is the strategy out of which great victory is evolved.” Sun-Tzu, Chinese military strategist;“The possibilities are numerous once we decide to act and not react.” George Bernard Shaw;“Our work is certainly challenging, but we are not under any pressure except for the pressure to outperform” Li Ka-Shing.;The Sustainable Competitive Advantage;SCAsversusKSFs;Strategic Options;Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies;Chapter 7 - Creating A