INTERNATIONALMARKETINGExportPricingStrategies幻灯片.pptVIP

Copyright ? 2001 by Harcourt, Inc. All rights reserved. * Copyright ? 2001 by Harcourt, Inc.. All rights reserved. Requests for permissions to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida 32887-6777. INTERNATIONAL MARKETING 6e Export Pricing Strategies Chapter 11 Price Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool. Pricing can be used to position th