LeveragingtheBusiness幻灯片.pptVIP

? Copyright 2010 John Wiley Sons Ltd Strategic Market Management Global Perspectives David A. Aaker and Damien McLoughlin ISBN: 978-0-470-68975-2 /college/aaker ? Copyright 2010 John Wiley Sons Ltd * Chapter Eleven Leveraging the Business “Results are gained by exploiting opportunities, not by solving problems.” Peter Drucker “Always think outside the box and embrace opportunities that appear, wherever they might be.” Lakshmi Mittal “The most dangerous moment comes with victory.” Napoleon PPT 11-* Which assets and competencies can be leveraged? What brand extensions are possible?