ManagingPersonalCommunications幻灯片.pptVIP

Idea Generation: Creativity Techniques Attribute listing Forced relationships Morphological analysis Reverse assumption analysis New contexts Mind mapping Variations on Failure Absolute product failure Partial product failure Relative product failure Concepts in Concept Development Product idea Product concept Category concept Brand concept Concept testing Concept Testing Communicability and believability Need level Gap level Perceived value Purchase intention User targets, purchase occasions, purchasing frequency Marketing Strategy Target market’s size, structure, and behavior Planned price