RetailInstitutionsbyOwnership幻灯片.pptVIP

Competitive State of Leased Departments Benefits provides one-stop shopping to customers lessees handle management reduces store costs provides a stream of revenue Potential Pitfalls lessees may negate store image procedures may conflict with department store problems may be blamed on department store rather than lessee * Figure 4-8a: Vertical Marketing Systems Independent Channel System Functions: Manufacturing Wholesaling Retailing Ownership: Independent Manufacturer Independent Wholesaler Independent Retailer * Figure 4-8b: Vertical Marketing Systems Partially Integrated Channel Syst