TheCulturalEnvironmentsFacingBusiness幻灯片.pptVIP

Copyright ? 2013 Pearson Education, Inc. publishing as Prentice Hall Dealing with Cultural Differences Do managers have to alter their customary practices to succeed in countries with different cultures? Must consider Host society acceptance Degree of cultural differences cultural distance Ability to adjust culture shock and reverse culture shock Company and management orientation Dealing with Cultural Differences Three company and management orientations Polycentrism business units abroad should act like local companies Ethnocentism home culture is superior to local culture overlook nati