I show策划机构形象手册—陈小梅.docVIP

I show策划机构形象手册 策划提案 091212132 陈小梅  目录 本次策划项目意义·····························································1 I show策划机构简介··························································1 手册使用说明·································································1 总经理致词···································································1 一、I show策划机构介绍······················································2 二、I show品牌形象诠释······················································2 （一）命名由来，含中英文说明················································2 （二）标识图、设计理念、标识释义············································2 （三）品牌核心广告语、广告语理念············································3 三、I show理念识别··························································3 战略目标······························································3 核心价值观····························································3 （三）企业精神······························································4 （四）经营理念······························································4 （五）企业道德······························································4 四、I show行为识别·························································4 员工行为规范·························································4 公司文化氛围布置·····················································4 员工企业文化培训·····················································5 五、I show专业优势··························································5 （一）专业资质证书···························································5 （二）资源优势······························································5 （三）技术优势······························································5 （四）服务模式优势··························································5 六、I show联系方式··························································6  本次策划项目意义 在市场经济条件下，塑造良好的企业形象对企业的发展是相当重要的。把企业形象灌注并体现在经营思想和经营活动中，逐步成为强化经营管理、拓展国际市场的重要手段。一个企业的形象手册像是企业的一张脸一样，是企业对外和对内的一个思想和行为的表达和沟通的原则范本，是企业的形象问题。 I show策划机构简介 I?show策划机构是由来自不同地方，有着不一样的文化。秉持以人为本，集思广义，团结协作，共同进步，资源共享为宗旨，以我们是世界的创造者，