22746 Prmer on Corporate Strategy文档.pptVIP

Primer on Corporate Strategy – An Overview of External Thinking Achim Berg - FT Andreas Fischer - MU CONTENTS CONTENTS WHAT IS CORPORATE STRATEGY? – QUOTES FROM ACADEMICS THE STRATEGY-MAKING PYRAMID TRADITIONAL CHARACTERISTICS OF CORPORATE STRATEGY CONTENTS EVOLUTION OF CORPORATE STRATEGY CONTENTS SCHOOLS OF THOUGHT AND RESEARCH APPROACHES CONTENTS RESOURCES AND CAPABILITIES: SYNOPSIS/SUMMARY CORE COMPETENCIES AND COMPETITIVENESS THREE TESTS TO IDENTIFY CORE COMPETENCIES CORE COMPETENCIES AS THE ROOTS OF COMPETITIVE ADVANTAGE TWO CONCEPTS OF THE CORPORATION STRATEGIC ARCHITECTURE AND THE RO