OCC：如何赢取顾客芳心——在中国餐饮业的致胜关键_EN（Establishingawinningpropositioninchinasrestaurantlandscape）教学幻灯片讲义.pptxVIP

;FOOD SCANDALS:Food safety scandals, including the melamine milk scandal in 2008 and the discovery of dead farm animals in the Huangpu River in 2013, have significantly undermined the confidence of Chinese consumers. In 2014, a food safety scandal involving a supplier for Western brands including McDonald’s, Starbucks and Yum, served as a stark reminder that even foreign food companies, which generally hold a better reputation among Chinese consumers than domestic competitors, can lose credibility and struggle to regain it. The scandal hit Yum’s KFC just as it was beginning to recover from the