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In the beginning. . . Fiscal Year 1995 FY’95: The Leadership Campaign Highlights In FY’95, ADP launched the “Leadership” campaign with the objective of increasing awareness of the ADP brand name among payroll service prospects and to raise consideration when they were thinking about selecting a particular service, such as payroll. The new advertising accomplished this by identifying key business issues among prospects and providing ADP solutions that corresponded to them. FY’95: The Leadership Campaign Creative Review – “It Pays to Hire Us” Vinnie’s Pizza Payroll Capitol Ad Corset Ad D