企业购并扩张研究_论文.docVIP

论文题目： 企业购并扩张研究 考生姓名： 专 业： 工商管理 准考证号： 指导老师： 通讯地址： 邮政编码： 联系电话： 企业购并扩张研究 摘要 2004年12月8日，联想集团有限公司(“联想集团”)和IBM签署了一项重要协议，根据此项协议，联想集团将收购IBM个人电脑事业部(PCD)，成为一家拥有强大品牌、丰富产品组合和领先研发能力的国际化大型企业。联想购并IBMPCD,是目前为止中国企业在海外进行的最大规模的购并扩张活动，在全球经济界引起了强烈震撼。联想成功购并IBM个人电脑业务部门以后，不仅刺激联想集团在中国个人电脑市场的发展，更使联想集团一跃成为全球个人电脑市场第三厂商。更重要的是，联想集团通过购并成为一个拥有全球营销网络和知名品牌的跨国PC制造商，并获得核心开发技术和品牌影响力，从而具备了与DELL、HP在国际市场上同台竞争的能力。对于寻求国际化的中国企业而言，联想的购并活动具有重要的借鉴意义。本文采用了理论与案例相结合的实证分析模式，作者首先介绍了企业购并方面的有关理论知识，然后在掌握联想集团并购案例事实资料的基础之上分析了联想集团购并IBMPC事业部的背景及动因，接着介绍了联想集团购并IBMPCD的全过程，最后总结了联想集团成功购并IBMPCD留给我们的思考。 关键字：联想集团 IBMPCD 购并 思考 Abstract December 8, 2004, lenovo group Co., LTD ( lenovo group ) and IBM signed a important agreement, according to the agreement, lenovo group will purchase an IBM personal computer division (PCD), into a strong brand, rich product mix and leading research and development ability of the internationalization of large enterprises. Lenovo IBMPCD acquisitions, is now China enterprise in the largest overseas mergers and acquisition activity in the global economic expansion, caused a strong shock. Lenovo successful merger IBM personal computer business department later, not only stimulate lenovo group in China, the development of the personal computer market, more make the lenovo group had become the global PC market third manufacturer. More important is, lenovo group through the merger has become a global sales network and the famous brand of multinational PC manufacturers, and obtain the core development technology and brand influence, which have and instrumentation that is, HP in the international market competition ability of the same. To seek the internationalization of Chinese enterprises in, lenovo mergers and acquisition activity has important reference meanings. This paper used the theory combined wi