九州通医药营销推广策划方案.doc

九州通医药营销推广策划 摘要：九州通医药集团股份有限公司成立于改革开放之初的1985年，是一家以药品和医疗器械批发、物流配送、零售连锁以及电子商务为核心业务的股份制企业。经过二十多年的努力发展，目前，九州通已经成为湖北省最大的民营企业，取得了全国近万家医药商业企业第三名、中国民营医药商业企业第一名的好成绩，并且已连续8年入围“中国企业500强”。九州通在国内率先开创了“低成本、高效率”的医药商业模式，被中国医药界誉为“九州通模式”，已经发展成为中国医药物流发展的主流模式，同时铸就了享誉中国医药行业的九州通品牌，形成了国内辐射面最广的医药分销网络。 公司就目前国家产业政策所大力扶持的“鼓励大型医药流通企业实现规模化、集约化”这一理念为出发点，拟通过提高产品种类及质量，并通过快捷的流通方式、现金结账等方式降低成本，以达到物美价廉，同时为消费者提供满意的服务，赢得消费者的信赖。]另一方面，加大广告宣传力度，扩大推广地区，力争拥有自己的忠诚的合作企业及消费群体，以达到利润额的期望值。使九州通成为以经营规范、管理科学、服务卓越、能为客户创造价值而著称的大型医药商业企业集团，做中国医药商业的领航者，为人类的健康这项事业作出更大的贡献！ 关键词：医药流通，医改，九州通模式  The marketing plan of Kyushu pharmaceutical Abstract: Kyushu Pharmaceutical Group Co., Ltd. was established in 1985 on the beginning of reform and opening up, it is a joint-stock enterprise which engages in wholesale drugs and medical equipment, logistics and distribution, retail chains and e-commerce as the core business. After twenty years of development, at present, Kyushu has become the largest private enterprise in Hubei Province, made ??the third place among ten thousand pharmaceutical commercial enterprises in the country, and win the honor of Chinas first private pharmaceutical in commercial enterprises, and 8 consecutive In short-listed top 500 Chinese enterprises. Kyushu is the first one in creating a low cost, high efficiency business model of medicine, it is looked as the Kyushu-mode in Chinese pharmaceutical industry and has become the mainstream of Chinese medicine model of logistics, what is more , forged Kyushu brand the reputation of Chinas pharmaceutical industry, formed the most extensive domestic radiating pharmaceutical distribution network.Now ,companies regard the policy of encouraging large pharmaceutical distribution companies to achieve scale and intensive, as a starting point .To achieve the goal of providing satisfactory service to consumers and winning the trust of consumers by increasing the product range and quality, and the flow through the fast way, cash closing costs, etc.. On the other hands,