京东商城完成第一次修改.doc

附件一 华南农业大学珠江学院 毕业论文（设计） 京东商城供应链现状与对策分析 （题目和副标题） 韦海伟 （作者姓名） 指导教师： （姓名、职称） 系： 经济管理系 年级专业： 08级市场营销（物流） 提交日期： 答辩日期： 答辩委员会主席（签名）： 评阅人（签名）： 年 月 日 目录 绪论 京东商城供应链现状分析 2.1京东商城简介 2.1.1 京东商城发展历程 2.1.2京东商城现有业务情况 2.2 京东商城供应链特征分析 2.21 京东商城的采购供应体系 2.22京东商城的市场定位体系 2.23 京东商城的物流配送系统 2.24 京东商城的支付系统 2.3 京东商城供应链系统的评析 2.3.1 基于SWOT分析看供应链定位的有效性 2.3.2基于供应链角度看其供应物流系统 3、京东商城供应链改进建议z 3.1上游需求和供应的改进 3.2中下游供应系统的改进 4、结论 摘要 当前，在经济竞争全球化的今天,企业的竞争完全凸显在供应链为核心的竞争,我国企业实现两个转变、彻底打破大而全、小而全、迅速迈向国际市场、提高在国际市场上的生存和竞争能力重要的理论与实际意义。At present, global competition in todays economy, the competitiveness of enterprises in the supply chain fully highlight the core of the competition, supply chain management concept has been widely used in business operations around the world, but also more and more attention to it, for the enterprises to improve operational efficiency to reduce business costs and improve quality of service delivery to provide a great help. Correct use of the supply chain concept, not only allows businesses to reduce unnecessary waste of resources, increased corporate earnings, allows businesses to adapt to the times, succeeded in the industry within the area to open the market, expand the companys market share of business; but also promotes horizontal integration between logistics industry, for our company to achieve two changes completely broken large, small and complete to move quickly to the international market, improve the survival in the international market and made ??a significant competitive theoretical and practical significance. Jingdong Mall of the paper supply chain system to analyze, according to the malls business development and operating condit