罗宾斯管理学第九版英文版Management8.ppt

Strategic Management Chapter8 L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management Define strategic management, strategy, and business model. Explain why strategic management is important. The Strategic Management Process List the six steps in the strategic management process. Describe what managers do during external and internal analyses. Explain the role of resources, capabilities, and core competencies. Define strengths, weaknesses, opportunities, and threats. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Types of Organizational Strategies Describe the three major types of corporate strategies. Discuss the BCG matrix and how it’s used. Describe the role of competitive advantage in business-level strategies. Explain Porter’s five forces model. Describe Porter’s three generic competitive strategies and the rule of three. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Strategic Management in Today’s Environment Explain why strategic flexibility is important. Describe strategies applying e-business techniques. Explain what strategies organizations might use to become more customer oriented and to be more innovative. Strategic Management What managers do to develop the organization’s strategies. Strategies The decisions and actions that determine the long-run performance of an organization. Strategic Management (cont’d) Business Model Is a strategic design for how a company intends to profit from its strategies, work processes, and work activities. Focuses on two things: Whether customers will value what the company is providing. Whether the company can make any money doing that. Why is Strategic Management Important It results in higher organizational performance. It requires that managers examine and adapt to business environment changes. It coordinates diverse