MarketingManagement12版练习试题及答案详解.doc

Chapter 1: Defining Marketing for the 21st Century GENERAL CONCEPT QUESTIONS Multiple Choice Good marketing is no accident, but a result of careful planning and ________. execution selling strategies tactics research Answer: a Page: 4 Level of difficulty: Medium Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. creative selling management forecasting behavior Answer: a Page: 4 Level of difficulty: Easy The most formal definition of marketing is ________. meeting needs profitably identifying and meeting h