毕业设计论文—“清景花园”销售方案策划推荐.docVIP

摘要： 房地产业是我国国民经济的支柱产业之一，随着房地产市场日渐走向规范， 房地产企业之间的竞争也更加激烈。房地产市场营销策略的可行性与科学性，将直接影响企业成败。房地产项目的成功必须依托公司和产品的优势，制定和实施正确的营销策略，而科学地制定营销策略不仅有助于促进项目销售，更能增强企业的市场竞争能力。 “清景花园”是由许昌市良友地产开发有限公司开发的一个花园式小区，也是许昌新区最早开发的房地产项目之一。本文首先对许昌市房地产的市场环境进行分析，以大量翔实的资料分析了许昌房地产业的状况，接着对清景花园项目的竞争结构以及项目自身状况进行系统分析，找出其优劣势所在以及项目所面临的机会和威胁。从而制定出了一系列针对本项目的销售推广方案最后根据了解的信息对本项目制定出合理的预算以及执行过程中可能面临的问题和合理控制策略。 本文希望通过对许昌市良友地产开发有限公司清景花园项目进行系统的营销策划，使本项目在竞争激烈的房地产市场中脱颖而出，同时又能达到提升二线城市房地产开发商素质和项目运营水平，期望本文的研究成果能对许昌市良友地产开发有限公司及同类企业有一定参考意义。  关键词：房地产? 房地产营销?策划“Qingjing Garden ” Marketing Planning Scheme Abstract: The real estate industry is our country one of pillar industries of national economy, as real estate markets continue to regulate, real estate competition between enterprises is more intense. Real estate marketing strategy the feasibility and the scientific, will directly influence enterprise success or failure. The success of a mouth of real estate company and products must rely on the advantage, formulate and implement the right marketing strategy, and science developing marketing strategy not only promotes project sales, more can enhance the enterprise market competition ability. Qingjing garden is composed of xuchang liangyou real estate development Co., LTD, the development of a new garden district is the earliest development of xuchang one of real estate projects. This paper firstly xuchang real estate market environment analysis and informative material analysis of the real estate industry status, xuchang clear view garden project then the competition structure and systematic project its own condition analysis, found the clear view garden project and project weaknesses facing opportunities and threats. Setting up a series of sales promotion scheme for this project, according to the information about our final project to make the reasonable budget and execution may face problems and reasonable control strategy. This article hope based on real estate development Co., LTD pictorial xuchang clear view garden pr