DAB chipreceiver and Chinese Market(ppt) - DAB接收机解码器芯片 和.ppt

DAB chip/receiver and Chinese MarketIsis IP, Xian 86 (0) 29  Outline 1. Isis IP introduction 2. DAB/DMB Market Europe China3. DAB/DMB baseband chips and receivers4. Conclusion Isis IP Introduction Isis IP is an UK-China Company -- Outstanding engineering team, with strong industrial and academic records of success -- Main engineering operations in China ensures high quality at low cost -- 15 people. 11 engineers -- focus on DAB baseband IC the receiver solutions DAB Market in China The world DAB annual conference held in Beijing in November 2008 The conference of Chinese DAB operators held in Kunming in November 2008 More DAB stations are in operation, covering 150 million population Receiver market is almost empty bottleneck popularization of DAB was painful bottleneck is DAB receiver and thus chip sets Business mode is not clear video or audio? free or pay? Standards conflict CMMB or DAB? Integration into mobile Very difficult New applications are too far Audio + data should be the main business confirmed by Kunming Conference Our chip and receivers We focus on DAB Audio + data Low power consumption Good sound quality High sensitivity Support both Chinese and European freq Support both band 3 and L band DAB Baseband IC High integration optimized customer design 14 mm2 Low cost 0.18 CMOS process no any IP Low Power consumption 26mW at 128Kbit, 60mW for full rate DAB receiver solution conclusion 1. making Audio + data the main business 2. Chinese market will be growing in 2009 3. low cost handheld receivers are needed 4. Our chip/receiver aim for these Thank You  Prof. G