Korean Wave（韩潮）.pptVIP

Korean drama Korean wave（韩流） Korean popular culture has become one of the most beloved pop cultures among Asian fans over the last 10 years. The sudden rise in popularity and the dissemination of Korean popular culture throughout Asia are unprecedented(空前的) and fascinating. Korean drama What has contributed to the general phenomenon of the Korean wave? Popular in Asia, Latin America, the Middle East and elsewhere two main genres of Korean dramas soap operas: involve conflicts such as single and marital relationships, money bargaining, relationships between in-laws. complicated love triangles. Korean historical dramas involve very complex story lines with elaborate costumes, sets and special effects. Martial arts, sword fighting and horsemanship are frequently a big component. development In 1990s, Korea began exporting TV dramas to other Asian countries in the mid-1990s, the big break came In recent years, the success of Korean dramas, a youth-dominated market, may be attributed to attractive actors and actresses who embody a number of traits that are very familiar to regular drama viewers and popular fantasies(白日梦) among women. As the “Korean Wave” sweeps through these Asian countries, Business people were quick to capitalize on the craze. Everything from small to big is marketed as Korean Spill-over effect The tourist boom is a part of the “Korean Wave” that began in China, spread to Southeast Asia and made a strong impact on Japan. Spill-over effect The boom has gone from dramas themselves to food, fashion, computer games... all things that appear in Korean dramas. Initiated by exports of TV dramas, the “Korean Wave” has now become a major booster of Korean industry, and its economic impact amounts to as much as 1 trillion won Although the genre has peaked in Asia, these dramas and their stars are still capable of sending temperatures and rating sky high. * Winter Sonata Autumn i