ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT…亚太地区市场与零售管理杂志.pdfVIP

ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT ISSN 0976-7193 (Print) ISSN 2349-2317 (Online) DOI: 10.16962/EAPJMRM/issn.2349-2317/2014 Volume 6 Issue 1 (2015) ……………………………………………………………………………………………………………………… AN EXPLORATORY RESEARCH ON EFFECTIVENESS OF CELEBRITY ENDORSEMENTS AND ITS RELATION WITH BRAND RECALL IN REFERENCE TO THE INDIAN CONTEXT By: Lokesh Choudhary Under the Supervision of : PhD Scholar in Management Sciences