TheGlobal Desi CulturalNationalismonMTVIndia全球德西文化民族主义在.pdfVIP

JournalCulturalofNationalismCommunicationon MTVInquiryIndia Jocelyn Cullity The Global Desi : Cultural Nationalism on MTV India The article examines how the introduction of satellite television into India dur- in gthe 1990s has led to the emergence of a new form of cultural nationalism based on the active and self-conscious indigenization of global media. Usin MTV India as an ethnographic case study, this process is demonstrated through analysis of the images t