[教学研究]Modeling-Opinnions and Beyond.pptVIP

Modeling Opinions and Beyond in Social Media Bing Liu University Of Illinois at Chicago liub@ KDD-2012 Summer School, August 10, 2012, Beijing, China Bing Liu @ KDD-2012 Summer School, Aug 10, 2012, Beijing, China 2 Introduction Why are opinions so important? Opinions are key influencers of our behaviors. Our beliefs and perceptions of reality are conditioned on how others see the world. Whenever we need to make a decision we often seek out others’ opinions. True for both individuals and organizations It is simply the “human nature” We want to express our opinions We al