伊利集团企业结构文化与决策英文版.doc

A critical evaluation of the structure and culture of Yili Group Co.LTD, and the way in which its management makes strategic decisions 1.Introduction Inner Mongolia Industrial Yili Group Co.LTD is one of the leading enterprises in China’s dairy industry, which consists of five business departments including liquid milk, cold drink, milk powder, yogurt and raw milk. It has a huge production link of 39 categories and over 600 segmenting products including ice creams, milk powder, milk tea powder, sterilized milk, yogurt and products. After more than ten years of development, nowadays Yili Group Co.LTD has taken the largest market share in Chinas dairy industry , its asset scale, production amount, sales income are all listed in the first place. (Wikipedia, 2012) In this paper, I will make a critical evaluation of the structure and culture of Yili Group Co.LTD, and the way in which its management makes strategic decisions.I will make an overall assessment of external and internal factors of Yili’s management ,discuss the way in which its management makes strategic decisions, finally I will propose some recommendations to improve Yili Group Co.LTD’s strategic management . 2.Structure of Yili Group Co.LTD Organizational structure is the highest organ about leadership of a corporation，it mainly effects the decision-making process, execution and supervision of corporation’s business.Organizational structure has two aims，one is to organize activities, and distribute them to sub-units，the other one is coordinate and control these activities in order to let them achieve the purpose of organization(John, 1972)There are six general structure forms of current companies and Yili Group’s organizational structure could be regarded as the Division system.(Mary Jo, 2006) On May 8th, 1993, Hohhot Dairy Food Factory was restructured into Inner Mongolia Industrial Yili Co.LTD, thus Yili Group Co.LTD has stepped onto the fast lane of modern enterprise system’s sustainable a