毅伟清华案例写作培...pptVIP

IVEY-Tsinghua Case Writing Workshop Shih-Fen S.Chen(陈时奋) William Shurniak Professor in International Business Richard Ivey School of Business University of Western Ontario sfchen@ivey.uwo.ca July 13-14/15-16,2010 History of Case Teaching Teaching of case law (vs. code law) Business education — Can business be taught — If so，only a trade School — Similarity with legal education Business case teaching — Harvard (since 1908) — Ivey (since 1926) Business case writing — Unavailability of business cases (vs. legal cases) — Case writing necessary in law schools too Why Do I Write Business Cases? Course design requirements — Appropriate context — Cases-subject Natural evolution from cases learning，cases teaching，to cases writing — learning from the case of Speluncean Explorers (Harvard law review，1949) — 10 years of case teaching — Writing training is NOT really necessary The workshop ——A short-cut My Approach A “case-writing case” to teach case writing A full circle from “case lead” to “classroom discussion” Focus more on know-why than on know-how Workshop: A shop that you pay to work (your participation is extremely important) Today’s Agenda Case development Processes Data collection (field and library) Case issue identification and selection (interview transcript) Writing the case Processes of Case Development Case lead identification and evaluation Preliminary case plan (multiple versions) Securing company cooperation Planning and executing fieldwork and library search Identifying case issues (formulating teaching Note) Finalizing case story Writing, rewriting, rewriting, and rewriting (case and teaching note) Release Publication Revision Source of Case Leads Reports in popular press Personal contacts or observations Referrals by others Company volunteers What’s in a Case Platform case A business story Focal practice Theory (teaching note) Decision Case A decision scenario Focal decision Rule (teaching no