质量差异和WTP差异下报废汽车资源化产品联合定价决策研究推荐.doc

质量差异和WTP差异下报废汽车资源化产品联合定价决策研究 第 19 卷第 2 期 2016 年 4 月 工业工程 Industrial Engineering Journal doi: 10. 3969/j. issn. 1007 -7375.2016.02.007 质量差异和 WTP 差异下报废汽车 资源化产品联合定价决策研究 蔡克元，邹哗，王增强 (西南交通大学交通运输与物流学院，四川成都 ) Vol. 19 No.2 April 2016 摘 要:为使资源、化产品定价有序合理化，以单一制造商为研究对象，在需求不确定环境下，对汽车零部件新产品、 再制造产品和再利用产品的联合定价决策进行了研究O 首先基于新产品、再制造产品和再利用产品三者之间的质 量差异和支付意愿(WTP)差异，运用效用理论构建产品需求函数，然后以此为基础构建产品联合定价模型，最后通 过数值仿真对模型进行求解。结果表明，随着再利用产品质量的提高，新产品价格和再制造产品价格总体呈下降趋 势，再利用产品价格总体呈上升趋势，3 种产品的产量总体呈下降趋势，制造商利润总体呈上升趋势。 关键词:质量差异;支付意愿(WTP)差异;联合定价;报废汽车 中图分类号:F224 文献标志码:A 文章编号 :1007-7375(2016)02-0038-07 A Research on J ointed Pricing Decision of EL V s Recycling Products ??ased on Quality Differentiation and WTP Differentiation CAI Keyuan , ZOU Ye , W ANG Zengqiang (School of Transportation amp; Logistics , Southwest Jiaotong University , Chengdu , China) Abstract: In order to price the recycling products orderly and reasonably , the jointed pricing decision of new auto parts , remanufactured auto parts and reusable auto parts under uncertain demand from the per- spective of the solo manufacturer are focused on. Firstly , product demand function is set using utility theo- ry based on quality and willingness to pay( WTP) differentiation of above-mentioned new products , remanu- factured products and reusable products. Then a jointed pricing model of products is built based on product demand function , and the solutions of the model are analyzed numerically. The results show that the new and remanufactured product#039; s pricing and three products#039; productivity will decrease while the reusable product#039; s pricing and manufacturer#039; s profit will increase with the increase of 叩mlity of reusable products. Key words: quality differentiation; willingness to pay ( WTP) differentiation; jointed pricing; end-of-life vehicles (EL V s ) 报废汽车资源化是以报废汽车零部件为对象， 在规范的市场运作下，通过现代先进技术、工艺和手 段，尽可能充分挖掘其中蕴含的资源、能源及经济附 加值等财富，使其转化为有用资源的过程[1] 。报废 汽车资源化的方法有再循环、再利用、再制造三 收稿日期: 2015-09-21 基金项目:国家自然科学基金资助项目 ( ) 种[2]