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from regional star to global leader推荐
HBR CASE S TUDY AND C OMMENTARY
Can Jianguo make From Regional Star to
the transition?
Global Leader
Th ree commentators offer
expert advice.
by Nitin Nohria
•
Reprint R0901A
Yang Jianguo was promoted from country manager for China to
global he ad of product development at a staid French perfume maker.
How to shed some biases and win over his Western, tradition-bound
colleagues—while still breathing new life into an aging product line?
HBR CASE S TUDY
From Regional Star to
Global Leader
by Nitin Nohria
.
D
E “Parisians may be famous for their food,” CEO, Alain Deronde, had chosen Jianguo
V
R
E
S thought Yang Jianguo, as he picked at his rice, over three other rising stars, betting on his
E
R
S “but they should leave Peking duck to us.” To technical wizardry and, perhaps more impor-
T
H
G
I welcome him in his new position as senior tant, his intimate knowledge of Asian mar-
R
L
L vice president of global product development ket
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