- 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
- 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
when no news is good news精选
HBR CAS E S T UD Y A N D C O M M EN TA RY
How can BestBaby When No News Is
bring its PR crisis
under control? Good News
Four commentators offer
expert advice.
by Bronwyn Fryer
•
Reprint R0104A
A celebrity’s baby is severely injured when her stroller tips over. Was it
user error or a faulty product? The media go wild—and BestBaby faces
a PR disaster.
HBR CAS E S T UD Y
When No News Is
Good News
by Bronwyn Fryer
.
D
E Greg James punched the button on the Lexus’s ued to lay blame for the incident on the manu-
V
R
E
S stereo, scanning the stations for the morning facturer of the stroller—BestBaby Corporation
E
R
S news story he didn’t want to hear. Sure of Des Moines, Iowa—and implied he will ini-
T
H
G
I enough, 101.7 was in mid-broadcast, playing tiate legal action against it. So far, the company
R
L
L that scratchy, dramatic 911 recording. “Help! has not com
您可能关注的文档
- the micromanager精选.pdf
- the market for physicians service精选.pdf
- The Missing Link Between Financial Constraints and Productivity精选.pdf
- the moonlighter精选.pdf
- The Motion of Charges in Electric and Magnetic Fields精选.pdf
- The Multidimensional Scale of Perceived Social Support精选.pdf
- The Nature of Mathematical Economics精选.pdf
- the nice guy精选.pdf
- The Origins of State Capacity Property Rights Taxati精选.pdf
- the price of options and corporate liabilities精选.pdf
- when outsourcing goes awry精选.pdf
- when salaries aren't secret精选.pdf
- when steve becomes stephanie精选.pdf
- when the boss won't budge精选.pdf
- when the ceo can't let go精选.pdf
- when the ceo's personal crusade drives decisions精选.pdf
- when the longtime star fades精选.pdf
- when your colleague is a saboteur精选.pdf
- when your star performer can't manage精选.pdf
- Where is practice in inter-organizational RD research A literature review精选.pdf
最近下载
- 高中语文高考复习语言文字运用新题练习(共六大题,附参考答案和解析).pdf VIP
- 汽车式起重机吊装安全专项施工方案.pdf VIP
- 5eDnD_凡戴尔的失落矿坑_模组_中译(二校).pdf VIP
- 高考诗歌的比较鉴赏公开课省名师优质课赛课获奖课件市赛课一等奖课件.pptx VIP
- 甘肃省公路工程试验检测收费指导价格(最新).xls VIP
- 发生带状疱疹后神经痛的影响因素的logistic模型分析.pdf VIP
- 2023年建筑防火通用规范考试试题.pdf VIP
- 混凝土结构工程测试题(附参考答案).docx VIP
- 2025党校入党积极分子发展对象考试题库(含答案).docx VIP
- 1.党校入党积极分子发展对象培训考试题库含答案(完整版).pdf VIP
文档评论(0)