[管理学]MIS week 3 chapter 1.ppt

管理信息系统Management information system 郑海超 经济信息工程学院 haichao@ 通博楼B523 STUDENT LEARNING OUTCOMES Describe MIS and the 3 important organizational resources within it – information, people, and IT. Describe how IT creates competitive advantages. MIS and the 3 important organizational resources MIS Three key resources in MIS Information People Information technology Information Resource Intellectual asset hierarchy –data, information, business intelligence, knowledge Data – raw facts that describe a particular phenomenon such as the current temperature, the price of movie rental, or your age Information – data that have a particular meaning within a specific context How to transform data into information? Information system Data Information Information Resource Business intelligence (BI)– collective information about… Customers Competitors Business partners Competitive environment BI can help you make important, strategic decisions Information Resource BI often combines multiple sets of information –customers, salespeople, and purchases in this case BI application How to credit the suppliers: SAS models Churn Model for mobile telecommunication Churn is a problem for any provider of a subscription service or recurring purchasable. Costs of customer acquisition and win-back can be high Much cheaper to invest in customer retention Difficult to recoup costs of customer acquisition unless customer is retained for a minimum length of time Churn is especially important to mobile phone service providers easy for a subscriber to switch services. Predicting churn: a proactive strategy Prediction results Effectiveness analysis Based on the results of customer churning models, implemented a variety of customer care activities. Information Resource –Quality Attributes Timeliness When you need it Describing the right time period Form Audio, text, animation, etc Lack of any of the above can create GIGO (garbage-in, garbage-out)in a decision-making process Information Resource –Qu